Automoblog's latest article dives into the truth behind car gifting during the holidays. With multiple sales events, and the pervasive image of a big red bow in your driveway, gifting cars for the holiday isn't all that common. Plus, it's not recommended this year. Here's what they found:
- Gifting a car for the holidays is a concept dating back only 20 years.
- Lexus is credited with introducing the idea in 1999 with its "December to Remember" sales event.
- Car sales do tend to increase in December: auto sales were 8.28% higher than average monthly sales between 2005-2021.
- December sales skew towards luxury cars, like BMW, Lexus, Lincoln, and Mercedes.
- People do indeed gift cars during December, based on dealership observations.
- Regardless of the phenomenon, this year is not the ideal time to buy a car as a present based on pricing and availability.
Scott's Thoughts:
- I would love a to give a car for Christmas. But only if I could buy it outright. No payments!
- Hard to believe it is really a thing. I don't live in that world.
- I literally know no-one who does this. Do you?