A recent survey has found that four in ten American adults still sleep with a stuffed animal, and…in some cases…that stuffed toy is the same one they cuddled with as a child. Market research now shows the “kidult” market, which is defined as “anyone over 12,” has grown into a $9 billion business catering to adults who want to “buy plushies for themselves.” One brand, Squishmallows, says young adults between the ages of 18 and 24 account for 65% of their sales.
Source: MSN