History may be made during Super Bowl 51 in more ways than one.
Snickers is now teasing that it will air the first live commercial to run in the big game ever; and Andy Driver is its star. We won’t get to see the full ad, obviously until game time, but parent company Mars has unveiled teasers for us.
"Every year we challenge ourselves to find new ways to satisfy our fans hunger for entertainment by delivering something new and breakthrough, and there is no better way than being the first to have a Super Bowl live ad," says Snickers brand director Allison Miazga-Bedrick.
Starting at 12 p.m. on Feb. 2, Mars will livestream from the set of the commercial at SnickersLive.com and on the Snickers Facebook page for 36 hours, airing a variety of content, including celebrity appearances. Aside from the livestream, Snickers also plans other content, some live, before, during and after the game.