Streaming Services Losing Revenue from Shared Passwords

posted by Rip Wooten - 

One big habit of ours is a big thorn in the side of streaming services.

A lot of people are watching subscription TV without paying for it. A new Reuters-Ipsos poll says 21-percent of young adults watch video streaming services like Netflix, Hulu or HBO Now by logging on with someone else's password. The poll says 12-percent of older adults do the same thing.

The survey respondents say they borrow passwords to save money on video subscriptions. They also watch specific shows only. Subscription revenue is expected to come under scrutiny next week when the video services begin reporting their quarterly earnings. While the services have allowed password sharing, that may change as investors press for more security and higher subscription rates. 

Source: Reuters

LONDON, ENGLAND - JANUARY 09:  An Apple Ipad is used to view Netflix during the Netflix UK launch in London, England on January 9, 2012. Netflix the leading global internet subscription service for films and TV programmes, launches today in the United Kin

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