PETA, the world’s largest animal rights organization, filmed a commercial to be aired during the Super Bowl, but the pro-vegan ad will not be seen during the big game. The commercial stars James Cromwell, an outspoken vegan, and you’ll still be able to see it online, but that’s not what PETA had in mind.
In the ad, Cromwell plays a priest who refuses to forgive a meat industry exec in confession after he admits he “lied to the world” about terms like “free range” and “all natural.” The priest says there’s no way he can repent and the ad closes with the words, “Go Vegan.”
A PETA rep explained that the ad was submitted to NBC, but the network quoted them $10-million to run it. And PETA claims other brands were only charged about half that. NBC responded by saying, "The price we quoted PETA was consistent with the way we work with advertisers who are seeking to purchase a single ad in the Super Bowl."
Source: The Daily Meal