See ya latte, pumpkin spice ... It's not even peak pumpkin spice season yet, but people may have already had their fill of the seasonal flavor -- especially coffee-drinkers. A new survey conducted by Illinois-based coffee company Fire Department Coffee, finds that one-third of American coffee-drinkers have had enough of pumpkin-spice products. Only 25% of those surveyed say they actually like pumpkin-spice lattes better than regular lattes. And while pumpkin spice gets a lot of attention this time of year, it's only the favorite fall flavor of 23% of Americans. More people (34%) say apple pie is their favorite.