You put a lot of time into creating the perfect Instagram post, so it makes sense that you want your photos to get as many likes, comments and reactions as possible. That means choosing just the right moment to click “post,” but when is that? Increasing your visibility starts with posting at a time most of your followers will probably be online.
Sprout Social, a social media management and marketing strategy software company, shares that Monday, Tuesday, Wednesday and Friday each have their own window of time that makes for the best Instagram posting opportunities:
- Mondays from 10 a.m. to noon
- Tuesdays from 9 a.m. to 1 p.m.
- Wednesdays from 10 a.m. to 1 p.m.
- Fridays from 9 to 11 a.m.
- According to Sprout Social, posting in these time frames should allow you to “see positive engagement results.” Of these four days, Tuesdays and Wednesdays are the best for posting on Instagram, while Sunday is the worst.
Hootsuite, a social media management company, has also narrowed down the best times to post each day of the week. All their recommended times are in Pacific Time, but most likely apply to all time zones.
- They say the best time to post is Monday at noon, since users are ready to scroll then after a busy morning at work.
- Tuesday posts are most successful at 9 a.m., since more people are engaged then.
- On Wednesdays, hitting post at 11 a.m. is recommended. Hootsuite also reports that Wednesdays have the highest engagement overall.
- On Thursdays, the sweet spot is noon, but the window of 11 a.m. to 2 p.m. is also good.
- For Fridays, post at 2 p.m. for the best engagement.
- The prime post time for Saturdays is 9 a.m. since people are scrolling early. And if you miss all other weekday windows, wait to share your Sunday post until 7 p.m.
Source: Bustle
Scott's Thoughts:
- So most people are slacking at work on Tuesday mornings? Sounds about right!
- I post in the moment. Not when I think it will get the most engagement.
- If you’re specific about when you post, what day/time has led to the most engagement for you?