It looks like the idea of "Dry January" or "Damp January" is making a dent in the sales of beer, wine and liquor.
Last year, Americans spent $565 million on non-alcoholic beer, wine and spirits, which about 35% more than the previous year and is the biggest sales increase of any adult beverage category.
Speaking of alcohol...
Pricey Booze ... An extremely rare bottle of 30-year-old single malt Irish whiskey – touted as the "rarest triple-distilled single malt in existence" – was sold at auction for $2.8 million. Craft Irish Whiskey Company produced only seven bottles of this stuff – and created a designer box for each, which includes a decanter, a Fabergé egg containing an actual emerald gem, a custom timepiece and a pair of Cohiba cigars and a custom walnut case. The price of $2.8 million beat out the previous record by $100,000.
Scott's Thoughts:
- I continue to do my part to support beer, wine and liquor sales. You're welcome.
- I guess the non-alcoholic drink companies are benefiting.
- I don't really drink enough to make a difference either way. Getting older means having to cut back on the spirits.