’Tis the season … for good deeds.

It seems many Americans are on a mission to end 2024 on a high note. A new survey found that 43% of respondents said they are ramping up their giving right now – from volunteering to charitable donations – doing their best to spread some kindness as the year closes out. And younger generations are leading the charge. 59% of the Gen Zers and Millennials surveyed are increasing their good deeds, compared to 37% of Gen X and Boomers. Overall, 85% of those surveyed said that it was important to give back throughout the year, not just during the holiday season.