If there’s one thing that’s guaranteed to get her in the mood, it’s smelling like pizza toppings. Domino’s is making Valentine’s Day extra cheesy with a new pepperoni-scented perfume called “Eau de Passion.” The smell is inspired by their Pepperoni Passion pizza, mixing spicy, peppery, and smoky scents. Fans who want a bottle can enter a contest on Domino’s website until Monday to win one. Domino’s loves weird ideas—before this, they made a heat suit for drivers and even tested pizza deliveries by jetpack. The company says they sell 50% more Pepperoni Passion pizzas on Valentine’s Day than usual, and expect to make over a million pizzas this year alone.
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