Starbucks is leaning into the protein craze with a big National Coffee Day launch on September 29th. The chain is rolling out Protein Lattes and customizable Protein Cold Foam, made fresh daily by blending 2% milk with protein powder, packing anywhere from 15 to 36 grams of protein per grande. Flavors range from vanilla, chocolate, and matcha to fun new options like banana, plus seasonal picks like pumpkin and pecan. It’s all part of a push to modernize the menu and win over health-minded customers, especially as more Americans look to up their protein intake.
Scott's Thought:
- No thanks! I will take my Pikes Place with heavy cream and eat eggs for my protein!