Miller Lite is shaking up Dry January with its new “Damp January Club,” encouraging people to stay social while enjoying smaller pours of beer instead of going completely alcohol-free. The campaign stars acting legend Christopher Walken and offers fans chances to win prizes like “The Dampest Keg Ever,” beer money, and VIP merch. The idea is to fight winter antisocial vibes, since many adults admit they cancel plans more often this time of year.
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