By Scott Stevens, iHeartRadio Roanoke/Lynchburg
Just a few months ago, the Lynchburg Hillcats capped off their storied run with a championship—an 8–2 win over the Columbia Fireflies on September 17, 2025, securing the Carolina League title and unknowingly closing the book on the Hillcats name for good. Now, Lynchburg baseball is stepping into a bold new era… and it’s bringing monsters with it.
Beginning in 2026, the longtime Single‑A affiliate of the Cleveland Guardians will take the field as the Hill City Howlers, a name rooted in local history, regional pride, and a dash of supernatural fun.
I sat down with owner Dylan Narang, who took over the franchise ahead of the 2024 season, to talk about the vision behind the rebrand, what fans can expect at City Stadium this year, and what this transformation means for the future of baseball in Lynchburg.
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A New Name with Local Roots—and a Monster Twist
The Howlers’ identity is built on Lynchburg’s long‑held nickname “Hill City,” referencing its spot in the foothills of the Blue Ridge Mountains. But the true spark came from a uniquely Lynchburg landmark: Spring Hill Cemetery, which sits right next to City Stadium.
That proximity inspired a playful, spooky theme centered around legendary creatures said to emerge from cemetery tunnels to “save baseball in Hill City.”
At the head of this monster squad is Indy the Werewolf, the team’s new primary mascot. But he’s not alone. The rebrand introduces an entire cast of characters—Victor the Vampire, Gilly the Creature, Murray the Mummy, and Daisy the Bride—each with its own backstory and baseball‑themed personality.
The logo suite, created by the well‑known sports branding firm Brandiose, blends monster mythology with circus‑style lettering and nostalgic game‑night energy. There’s even a 434 logo in a heart‑shaped baseball—an homage to the beloved “Virginia Is for Lovers” slogan.
Why the Change? Narang Says It’s About Energy, Reach, and Community
In our conversation, Narang shared that the rebrand wasn’t just about aesthetics—it was about growth.
“Doing something fresh, something that could excite our community, was important,” he told me.
His goal? Broaden the fan base, bring new eyes to Lynchburg baseball, and create an identity unique enough to stand out not just regionally, but nationally.
Expect Indy the Werewolf to be a major part of the gameday experience. Narang hinted at big plans—on‑field entertainment, interactive elements, immersive themes, and more—as the Howlers find creative ways to bring their new cast of monsters to life.
What’s Next for City Stadium
Along with the new name and branding, Narang discussed ongoing and upcoming improvements to City Stadium designed to modernize the fan experience. From enhanced entertainment to facility upgrades, the team is focused on giving fans more reasons to come out, cheer loud, and make memories.
These changes, he emphasized, are meant to honor the club’s history while shaping its next chapter.
Howlers Ready to Hit the Field
The Hill City Howlers begin their inaugural season on the road April 2 against Kannapolis, before returning home for a much‑anticipated April 8 home opener against Fredericksburg. With a championship just behind them and a brand‑new identity launching ahead, excitement is building fast.
This season promises baseball, entertainment, creativity—and yes—monsters.
Don’t miss my full interview with owner Dylan Narang, where we get into the rebrand, stadium updates, and how the Howlers are howling their way into a new era of baseball in Lynchburg.
YOU CAN HEAR THE INTERVIEW BELOW BY PRESSING THE PLAY (>) BUTTON