Chipotle is bringing back its viral “tatted like a Chipotle bag” promotion tomorrow, offering a one-hour buy-one-get-one deal from 3 to 4 p.m. local time for anyone sporting a tattoo — whether it’s real, temporary, or even drawn on. The deal is inspired by the Friday the 13th “flash tattoo” tradition and a meme comparing tattoo-covered skin to the doodle-covered Chipotle takeout bags, and is available at participating restaurants across the U.S. To celebrate, the chain teamed up with hip-hop star Swae Lee to design a limited-edition temporary tattoo sheet available with purchases at a Miami Chipotle during the promo window while supplies last. The tattoo-themed BOGO proved hugely popular when it debuted last year, helping drive the brand’s highest-ever sales for that mid-afternoon hour.
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